. Retail Design | Hugo Boss .

​

For my retail project, the chosen client was Hugo Boss. Hugo boss is currently one of the biggest and most established luxury fashion brands for men worldwide. The vision for my client was to have a minimal, luxurious and most importantly, accessible store. The design focused on wide entry doors and enough circulation space between the merchandise displays for comfortable navigation around the store with a wheelchair to achieve accessibility. The design also included two accessible fitting rooms with wide turning radiuses as well as an accessible cash and wrap desk. High-end materials such as glass, marble and wood finishes were used to give the space a luxurious feeling without overpowering the space and driving the customers' attention away from the primary purpose, which is the merchandise. It is vital to have creative and exotic ideas, but the most crucial thing in a good design is functionality, which was my main focus.